An Introduction to Social Media, Digital Tools, and Online Strategies

This workshop will help you learn everything you need to know to form ongoing connections with your constituents online: blogging, social networking, content sharing, and promotion.

We offer 1/2 day, full day and two-day sessions to help you better understand and use the cutting-edge tools and skills for brand monitoring and reputation management, to keep your name positive in every online channel.  Through discussions and interactive exercises, we'll demystify social media marketing.  You'll master practical, real-world applications, and construct your own unique digital/social media strategy.

Workshop Benefits

Demystify digital and social media and learn how to grow your revenue with the most appropriate strategies for your organization:

• Discover social media tools plus do's and don'ts for social media marketing
• Learn the who, what, where, when and why of blogging and blog marketing
• Understand the mechanics measuring the social web including online reputation management
• Learn to leverage your digital assets for social media promotion including video & podcasts
• Explore how Microblogging, social bookmarking and wikis can extend your reach online
• Pull together digital and social media basics, tools and examples to develop a practical social media strategy

Workshop Options

Option 1: Half-Day Session

This workshop introduces Social Media and digital strategies, providing an overview of social media and online tools for reputation and brand management.

Option 2: Full-Day Session

Go beyond the introduction and learn more about leveraging blogs, Facebook, Twitter, LinkedIn, Wikis and other tools to build stronger relationships with your constituents.  Key topics will include:

• Introduction to Social Media and digital strategies
• Marketing Socially: Creating and Promoting Blog Content
• Social ROI: Measuring Blogs and the Social Web
• Social Roundup: Microblogging, Social Bookmarking and wikis

Option 3: Two-Day Session

Learn how to define social media, understand tools and practical applications for developing your own social media strategy.  Live online exercises will introduce you to practical applications of social media tools for your organization

Participants will also construct an outline of their own digital and social media strategy, with hands-on input from David Harkins Group.

Listed below are some of the topics to be covered:

• Introduction to Social Media and digital strategies
• Marketing Socially: Creating and Promoting Blog Content
• Measuring the impact of the Social Web on your brand
• Critical components of Social Networking
• Videos and Podcasts and Images
• Leveraging Microblogging, Social Bookmarking and wikis

Contact us to schedule your workshop or inquire about pricing: Schedule my workshop now