Commercial Services

David Harkins Group provides comprehensive services to support the development, packaging, presentation and marketing of residential and planned developments, retail and commercial buildings, large land tracts, and industrial real estate.  Each program is tailored to the specific needs of each client.

Services for retailers, developers, and other commercial businesses include, but are not limited to:

Retail/Commercial Growth and Expansion Planning

  • Site Search and Site Selection
  • Site Feasibility Studies
  • Location Analysis
  • Trade Area Definition and Analysis
  • Competitive Review
  • Sales Forecasting
  • Cannibalization and Impact Analysis
  • Market Expenditure Potential
  • Distressed Shopping Center Repositioning Assessment

Single and Multifamily Residential Community Planning

  • Existing Housing Stock Assessment
  • Supply and Turnover Analysis
  • Historical Absorption Assessment
  • New Housing Demand Analysis
  • Market Sales Forecast
  • Product Assortment, Pricing, and Amenities Recommendations
  • Project Absorption Assessment

Customer and Market Analysis

  • Customer Profile Development
  • Target Customer Identification
  • Market Analysis (Demographic,psychographic, and attitudinal)
  • Consumer Demand Analysis (needs, values and expectations of the market)
  • Survey Development
  • Focus Groups

Business Strategies and Development

  • Business Planning and Strategy Development
  • New Market Development
  • Community Positioning
  • New Development Product Assortment and Pricing
  • Negotiations

Marketing and Advertising

  • Brand Identity
  • Image Development
  • Market Positioning
  • Sales Collateral Materials
  • Marketing Programs (online, traditional media and direct mail)
  • Advertising Campaigns
  • Signage Design and Development
  • Style guides
  • Professional Photography (architecture/exterior, interior, aerial, development progress)
Contact us for more information on these or other retail, commercial or property development services.