Expanding business offerings outside a core area of expertise can be tricky business, especially if business growth and expansion depends on the new offerings. When a software firm was looking for opportunities to expand its business offerings, it engaged David Harkins Group to examine its opportunities and develop an approach that would ensure it was moving on the right track.

Our Approach

David Harkins Group worked closely with the company's management team to understanding its core competencies and identify new business opportunities that best fit is current business model. Given the competencies of the organization, it quickly became apparent that adding consulting services to is current offerings was the best solution for business growth.  DHG then worked to define and develop a framework for delivering services for its first consulting project. The goal was to help structure and frame a marketing operations audit for the company's client.

To achieve this goal, David Harkins Group helped the company structure the initial client interview questions, then assessed the interview responses and provided actionable feedback and guidance for follow-up interviews. DHG also reviewed documents and provided suggestions for improvements prior to delivery to the company's client.

Finally, DHG provided recommendations for improvements in marketing operations for the company's client based on a combination of real-world experience and best practices.

Results Delivered

The company's new business services group netted a number of new consulting engagements. Best of all, the maiden engagement delivered a well-received marketing operational audit document to the client, which resulted in the sale of additional consulting services, and an implementation contract for the company's software products.