Corporate Leaders
I like to read, so it should come as no surprise that I keep an eye on new magazine launches. A couple of weeks ago I heard of a new magazine, Corporate Leader,which focuses on " the methods, disciplines, ideas and rewards of today's
corporate leaders – chairmen, CEOs, CFO, COOs, presidents and general
counsels."
It's the latest addition to DoubleDown Publishing's luxuary media model, which includes Private Air, Trader and Deal Maker.
While this could be a really important niche for the publisher, I wonder if some might find it presumptious. Will this kill advertising? I don't know, but with American culture still sensitive to corporate greed and excess, I wonder how long this magazine will last.
The website does have some useful information, and I found the link listing of corporate CEO blogs to be a treat.
Check it out for yourself at www.corporateleaderdaily.com

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