GM does viral marketing

Apparently protests from a number of safety groups have caused GM to pull it's latest Guy Ritchie-directed Corvette commercial showing a boy dreaming about driving a Corvette.

The ad's pretty benign and GM is big enough to have weather what would have been a short-lived protest. Yet the way the spot's been circulating around the web, it'll probably be seen by more people wanting to see for themselves why it was pulled than would have seen it on the airwaves.

What a great way to turn publicity, GM. Great viral marketing.

Let me do my part. Watch the ad: Low-Res AdHigh-Res Ad

Technorati Tags: Marketing Viral Marketing