Building Brands. Building Business.™
We help clients build and strengthen their brand by reconnecting their mission and vision with daily customer interactions.

March 11, 2010
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We help our clients reconnect their vision and mission with daily customer interactions.  Our work enables clients to build long-lasting relationships with customers by consistently delivering on their needs, values and expectations. By delighting the customer and delivering relevant information through easy transactions, our clients enhance their brand value.

While our capabilities are diverse, our clients typically hire us to assist with:

 

Marketing and Business Strategy

> Define and redefine the mission and vision

> Build personal brands

> Extend brand messages and create growth opportunities

> Develop customer-focused marketing strategies

> Create customer segments and target groups

> Identify and develop new markets and channel opportunities

> Create and implement trademark licensing programs

> Design and develop fundraising campaigns

> Understand  and leverage market or cultural disruption impacts

> Assess strengths, weaknesses, and opportunities of marketing departments and operations

> Develop business cases for marketing innovation

 

Digital Engagement

> Develop social media strategies and manage interactions (Blogs, Twitter, Facebook, etc.)

> Build and integrate e-commerce websites

> Design, develop and manage corporate and organizational websites

> Create and manage online marketing programs (social media, e-mail marketing, online advertising)

 

Marketing Information and Technology Management

> Plan, design and build marketing databases

> Design customer information management processes and procedures

> Find and evaluate technology and software to support marketing operations

> Develop and manage objective marketing technology software/tool selection processes