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Piloting a CRM Initiative: Balancing People Process and Technology

Piloting a CRM Initiative: Balancing People Process and Technology

This presentation, made while Dave was a partner with Taylor-Harkins Group, and highlights the key challenges and viewpoints within the organization when dealing with Customer Relationship Management (CRM) initiatives.

Event: 
National Center for Database Marketing (NCDM)
Date: 
07-23-2002
Type: 
PR

Filename/TitleSize
Piloting the CRM Initiative (Piloting the CRM Initiative_072302.pdf)130.17 KB

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