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Improving the bottom line: A case study in direct marketing list management

Improving the bottom line: A case study in direct marketing list management

This presentation, made while Dave was a partner with Taylor-Harkins Group, is a client case study on direct marketing list selection and consolidation. Microsoft Corporate Marketing was the client partner in this presentation.

Event: 
National Center for Database Marketing (NCDM)
Date: 
12-12-2002
Type: 
PR

Filename/TitleSize
Improving the Bottom Line_121102.pdf128.77 KB

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