Dave Harkins

About Dave Harkins

David Harkins has more than twenty years experience in business development and marketing. His background includes extensive experience in business development, advertising and marketing, including direct and database marketing, product development/management, strategy and brand development. He is also versed in campaign management, database development and marketing information systems.

He's a veteran entrepreneur with experience in starting and running wholesale, retail, online, and service businesses. He has previously served as Vice President, Strategic Services of the Jackson Group/Total Response, Managing Partner of Taylor-Harkins Group, Chief Marketing Officer and Vice President, Customer Care at Geneer and VP, Marketing and Product Development at Nykamp Consulting Group. He has also held leadership positions with Blue Cross Blue Shield of Florida, PinPoint Marketing, and The Arnold Agency.

He is a frequent speaker at conferences and seminars on topics such as business development, marketing, strategy, marketing information systems, database marketing and CRM.

Core Competencies:

• Advertising
• Account Management
• Account Development
• Branding
• Business Operations and Management
• Business Systems and Technologies
• Customer Relationship Management (CRM)
• Database/Direct Marketing
• Licensing
• Marketing Operations
• Market Analysis
• Marketing & Sales Systems
• Partnerships/Alliances
• Product Development
• Project Management
• Online/Email Marketing
• Public Relations
• Site Selection
• Strategy/Planning
• Trade Area Analysis
• Website Design and Development

Industry Experience:

• Advertising

• Banking
• Business Services
• Fundraising
• Finance
• Food
• Franchising
• Healthcare
• High-Tech
• Hospitality
• Insurance
• Manufacturing
• Non-Profit
• Retail
• Software
• Telecommunications
• Wholesale