Acquiring a new customer is only part of the battle.  Keeping them requires a completely different plan.

The challenge of finding and developing new customers is more common than you might think. We often hear, "There are just not enough new customers (donors or members) to provide the volume we need to grow our business".

Unfortunately, it's a sad fact that most new business efforts are approached in a haphazard, intermittent and uncoordinated manner. Investment in new customer acquisition is often heavy, yet unmeasured and unplanned. In the end, the results are often disappointing, more expensive than expected and contribute little or nothing to the organizational profitability.

At David Harkins Group, we thrive on the complexities of customer acquisition. We help clients better understand that successfully acquiring new customers takes more than a few sales collateral pieces, a little advertising support and a simple statement from the CEO to the sales department to deliver "more customers".

We know successful customer acquisition efforts require a smooth-running machine that integrates a range of activities from segmentation and targeting, to advertising and promotion, to lead generation and distribution, to channel management, to fulfillment, in a manner that's virtually seamless within the organization.

We assist clients in building a new business machine that delivers profitable customers.