Online

I just caught an article in The Register about a promotion for the new Resident Evil game, Resident Evil: Outbreak which advertised by sending "unsolicited SMS text messages on their mobile phones telling them they are infected by the so-called T-Virus".

Now, there's a smart thing to do.

On the surface, it certainly seems like a cool idea. Yet, to those unsuspecting people who received the following message: 

Don Peppers wrote an article a few weeks ago entitled, Does RSS Spell Doom for Email Newsletters?, in which he touched on the pro's and cons of RSS and concluded, "The simple truth is that RSS technology has the potential to bypass inbox clutter, and companies want to be ready if it does."

At the bottom of the there was a link to Peppers & Rogers new RSS feed, so I clicked over to see the details.

With regard to the feed itself, the website indicated:

My apologies
Here it is, April 16 and I haven’t written a thing here since the first of March. I apologize if you’ve been checking in for what I might have to say and found nothing. Work and traveling have helped kept me a bit to frazzled to write here. I’ll try to do a better job. Stay tuned…

Travel observations

The other day someone asked me how to build a website that will encourage visitors to call. Since this seems to be a common question, I thought others of you might be interested in the answer:

Let me be perfectly straight with you on this: You can't.

People won't go to your website and call you. You can't just sit around and wait for the phone to ring. In this economy, especially, there are thousands of people out of work, all of whom are trying to make a living consulting or contracting. Like it or not the competition for services that you and I provide is unbelievable.