Licensing

I just returned from the annual Licensing Show in NYC. Despite the growing interest in licensing by celebrities to generate another revenue stream, I was surprised not to see any living celebrities licensing their names and images on products. The problem is, I suspect, most celebrity agents and managers don't have a clear understanding licensing and view it as something that will negatively impact their client's career. Nothing could be further from the truth. Licensing provides a great means of image control and can boost a career.

Consider that as a licensor, a celebrity could: