Innovation

Not long ago, I stopped getting a number of e-newsletters and began subscribing to RSS feeds of business and news topics which interest me. Often these feeds are aggregated sources of news and I'll occasionally come across an article that I think I want to read, but it's behind a sign up page. Such was the case last night when I was catching up on the headlines and wanted to read an article on Credit Card Marketing that appeared in the LA Times.

After I finished the article, it occurred to me that newspapers should leverage this approach to drive subscriber leads.

You know how sometimes you read something and you think to yourself, "I've been thinking about those same things. I wish I'd written that!"

Well, today was one of those days. Mark Hurst over at Good Experience has an excellent blog post entitled, How to become a VP of Customer Experience.

In the latest issue of Darwin Magazine, consultant John Bolden makes a case for a Chief Change Officer to lead and manage change initiatives within organizations. He may be on to something.

Read the article here: Time for a Change