Advertising

I like to read, so it should come as no surprise that I keep an eye on new magazine launches. A couple of weeks ago I heard of a new magazine, Corporate Leader,which focuses on " the methods, disciplines, ideas and rewards of today's
corporate leaders – chairmen, CEOs, CFO, COOs, presidents and general
counsels."

Art Director Erin Bennett has a nice little thing going at her blog, www.gigglechick.com. She's currently running a campaign to acquire a Big Bertha driver. Pretty clever, but it doesn't match the $1,000+ she's already raised for the Mini Cooper convertible.

Interesting ideas. But not from the standpoint of getting folks to give money on a whim...we do that every day. What's a $1, right?