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March, 2005

Gigglechick and the campaign for fun(ds)

Art Director Erin Bennett has a nice little thing going at her blog, www.gigglechick.com. She's currently running a campaign to acquire a Big Bertha driver. Pretty clever, but it doesn't match the $1,000+ she's already raised for the Mini Cooper convertible.

Interesting ideas. But not from the standpoint of getting folks to give money on a whim...we do that every day. What's a $1, right?

SIRIUS misses a great marketing opportunity.

I've seen a number of ads for SIRIUS Satellite Radio the last couple of weeks. It's amazing to me that they're still charging for the receiver. If I were leading their marketing efforts, I'd be giving the receiver away (with a 2-year subscription, of course).