October, 2003

I read the other day that the Federal Government's campaign to launch the new $20 bill is costing around $32 million. I wonder if this includes the ad agency's time or if this is just for the media placement? It doesn't really matter, of course.

It seems like a waste to me. With nearly 110 million households in the U.S., we could have sent every third household an actual $20. What better way to make an impact.

Better still, we could have focused those $20's those households who's income is below the poverty line. $20 can buy a lot of groceries.