February, 2003

The other day someone asked me how to build a website that will encourage visitors to call. Since this seems to be a common question, I thought others of you might be interested in the answer:

Let me be perfectly straight with you on this: You can't.

People won't go to your website and call you. You can't just sit around and wait for the phone to ring. In this economy, especially, there are thousands of people out of work, all of whom are trying to make a living consulting or contracting. Like it or not the competition for services that you and I provide is unbelievable.