March 12, 2010
What we do...
We help our clients reconnect their vision and mission with daily customer interactions. Our work enables clients to build long-lasting relationships with customers by consistently delivering on their needs, values and expectations. By delighting the customer and delivering relevant information through easy transactions, our clients enhance their brand value. We categorize our work inro three business areas: Marketing and Business Strategy, Digital Engagement, and Marketing Information and Technology.
While we we work with clients in all sectors, we find our greatest impact is with clients that have a "lifestyle brand" focus, where the brand lives or dies on the organization's ability to align its mission with its marketing strategy and execution.
What we're talking about...
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Three tips to maximize social media impact for nonprofitsThe remarkable and rapid growth of social media tools has given nonprofit organizations the opportunity to spread their mission and message more easily than ever before. Tools such as Facebook, Twitter, and YouTube easily enable the sharing of relevant stories...
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How colleges should use TwitterEd Cabellon (@edcabellon) wrote a great post in The Student Affairs Blog about using Twitter to connect with an individual student at Bridgewater State College. Ed personally connected with a disgruntled freshman and turned a faceless institution into a caring...